1) Projects
- “Antecedents and Consequences of Community-based Trust in Crowdfunding: A Multi-Method and Longitudinal Analysis”: Research Fund for Excellent Young Scientists (RFIS-II), National Natural Science Foundation of China (NSFC) – RMB 800,000 (Jan 2023 – Dec 2024)
- “New Typology of Gamers based on Microtransaction Preference, Personality, and Game Playing Motivation: A Cross-Cultural Study”: International Association of Cultural and Creative Industry Research (IACCIR) Grants – USD 12,000 (Dec 2021 – May 2023)
2) Book Publications
∙ Sunghan Ryu (2024). Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination. London: Routledge. (https://www.routledge.com/Media-and-Entertainment-Industry-Management-How-to-Integrate-Business-and/Ryu/p/book/9781032221212).
∙ Sunghan Ryu, Yong Xiang, and Weimin Zhang (Ed.) (2024). Guides to Digital Innovation in the Cultural and Creative Industry. New York: SAGE Publishing. (https://us.sagepub.com/en-us/nam/guide-to-digital-innovation-in-the-cultural-and-creative-industry/book284811).
3) Business Case Publications
∙ Sunghan Ryu (2024). “Riot Games: Could
∙ Sunghan Ryu (2024). “Zepeto: Developing A Business Model for the Metaverse World.” SAGE Business Cases, SAGE Publishing. (https://sk.sagepub.com/cases/zepeto-developing-business-model-in-the-metaverse-world).
∙ Sunghan Ryu (2024). “Bilibili: Its Evolution from a Community-based Online Video Platform to Building a Business Ecosystem.” SAGE Business Cases, SAGE Publishing. (https://sk.sagepub.com/cases/bilibili-evolution-community-online-video-platform-busines-ecosystem).
∙ Sunghan Ryu, Shantanu Dutta, Mark Bergen, and Mark Zbaracki (2023). “Patreon: A New Service And Pricing Strategy for Subscription-Based Crowdfunding.” W31030, Ivey Case Studies, Ivey Publishing. (https://www.iveypublishing.ca/s/product/patreon-a-new-service-and-pricing-strategy-for-subscriptionbased-crowdfunding/01t5c00000DMyhOAAT).
∙ Sunghan Ryu (2022). “ByteDance: TikTok and Douyin in Online Streaming Wars.,” SAGE Business Cases, SAGE Publishing. (https://sk.sagepub.com/cases/bytedance-tiktok-and-douyin-in-online-streaming-wars). * SAGE Business Cases Editors’ Choice Awards 2022 (Global Business)
∙ Sunghan Ryu (2022). “MUZEN Audio: Leveraging Crowdfunding to Grow a Cultural and Creative Business.”, SAGE Business Cases, SAGE Publishing. (https://sk.sagepub.com/cases/muzen-audio-leveraging-crowdfunding-grow-cultural-creative-business).
∙ Daegon Cho and Sunghan Ryu (2021). “BTS: Success and Risk with Fans and Influencers on Social Media,” 9B21E010, Ivey Case Studies, Ivey Publishing. (https://www.iveypublishing.ca/s/product/bts-success-and-risk-with-fans-and-influencers-on-social-media/01t5c00000CwqcvAAB). * Nominated for the Case Centre 2022 Case Competition in the Outstanding Case: Hot topic Category
4) Journal Publications (Selected)
∙ Sunghan Ryu, Keongtae Kim, and Jungpil Hahn (2023). “Crowdfunding Success Effects on Financing Outcomes for Startups: A Signaling Theory Perspective.” MIS Quarterly 47 (3), 1271-1302.
∙ Miyeon Jung, Sunghan Ryu, Sangpil Han, and Daegon Cho (2023). “Ask for Reviews at The Right Time: Evidence from Two Field Experiments.” Journal of Marketing 87 (4), 528-549. * Featured at The Wall Street Journal
∙ Andreas Hein, Martin Engert, Sunghan Ryu, Norman Schaffer, Sebastian Hermes, and Helmut Krcmar. “Building open government data platform ecosystems: A dynamic development approach that engages users from the start.” Government Information Quarterly 40 (4), 101878.
∙ Miyeon Jung, Sunghan Ryu, Sangpil Han, and Daegon Cho (2023). “When Is the Best Time to Ask Customers for a Review?” Harvard Business Review (February 21, 2023).
∙ Sunghan Ryu, Shantanu Dutta, and Baizhu Chen (2022). “Cross-Media Usage and Explorative User Behavior in Digital Music Consumption: Optimum Stimulation Level Perspective.” New Media & Society (OnlineFirst).