
Fanjue LIU
Research Field: Symbiotic AI & Digital Marketing, AI-Driven Decision-Making, AI Ethics, Media Psychology
Dr. Fanjue Liu earned her Ph.D. in Communication and M.A. in Public Relations from the University of Florida and holds a Bachelor of Laws from Nanjing University of Aeronautics and Astronautics. Her research investigates how intelligent technologies reshape human cognition and social interaction across three dimensions: (1) Human-Machine Communication (HMC), examining how intelligent technologies are constructed as digital interlocutors and their mutual shaping relationships with humans; (2) Virtual Influencers in Digital Marketing, focusing on their persuasive mechanisms and the boundary conditions that enhance their effectiveness in brand communication; (3) AI and Participatory Democracy, exploring how AI impacts public engagement with social and political issues. Dr. Liu’s work has been published in top-tier SSCI journals, such as Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, Journal of Information Technology & Politics, etc. Her scholarship has been recognized with several competitive awards, including the AEJMC Gene Burd Top Faculty Research Paper Award, the Psychology & Marketing Award on Consumer Psychology & Marketing, the AEJMC PR Division Top Paper Award, ICA Top Paper Panel Selection, and the American Academy of Advertising (AAA) Doctoral Dissertation Award. She was also selected for the AAA–ANA Education Foundation (AEF) Visiting Professor Program and serves as a reviewer for more than ten SSCI journals.