
Fanjue LIU
Research Field: Symbiotic AI & Digital Marketing, AI-Driven Decision-Making, AI Ethics, Media Psychology
Dr. Fanjue Liu earned her Ph.D. in Communication and master’s degree in public relations from the University of Florida. She holds a Bachelor of Laws degree from Nanjing University of Aeronautics and Astronautics. Her research explores how intelligent technology reshapes human cognitive patterns and social interaction paradigms across three key dimensions: (1) Human-Machine Communication (HMC), where she investigates how intelligent technologies are constructed as digital interlocutors and examines their mutual shaping relationships with humans; (2) the transformative effects of virtual influencers in digital marketing, aiming to decipher the mechanisms underlying their persuasive impact and to identify boundary conditions that enhance their effectiveness in brand promotion; (3) participatory democracy in the AI communication process, which focuses on how intelligent technology transforms the ways in which the public engages with societal issues. Dr. Liu’s work has been published in top-tier SSCI journals, such as the Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, Journal of Information Technology & Politics, etc. Her research has received several academic awards, including the AEJMC Gene Burd Top Faculty Research Paper Award, ICA Top Paper Panel Selection, and the American Advertising Association (AAA) Doctoral Dissertation Award. Dr. Liu has also served as a visiting professor at the AAA and ANA Education Foundation (AEF).