The Institute of Cultural Innovation and Development is an interdisciplinary hub dedicated to the fusion of digital technology and cultural innovation. Leveraging AI, data mining, social simulation, and neuroscience, we specialize in cultural heritage digitization, digital creativity, industry development, and brand communication.

Guided by the mission of “Academic Leadership and Cross-Boundary Empowerment,” our team bridges academia, government, and enterprise to transform research into industrial growth.

Key Achievements:

• Research: Led 30+ major projects (including National Social Science Fund and Ministry of Education grants). Multiple policy recommendations have been adopted by top national leaders and ministries.
• Academic Brand: Hosts the annual “Intangible Cultural Heritage (ICH) Innovation Forum” and China’s first ICH Digital Intelligence Competition. Published 40+ books, including the nation’s first Cultural Creativity textbook series. Core findings appear in Nature subsidiaries and top-tier journals.
• Social Service: Delivered strategic projects for Shanghai Media Group, Zhejiang Broadcasting, Haitong Securities, and various municipal governments for urban branding and corporate culture enhancement.
• Talent Development: We have built a multi-generational research echelon integrating senior scholars with emerging talents, currently nurturing a high-level reserve force of over 10 young faculty, postdocs, and doctoral candidates.