Tenured Professor, Vice Dean SJTU E-mail:

Research Field: Digital Communication and Cultural Creativity, Cultural Brand Management, Artificial Intelligence and Cultural Industry

Professor Ke XUE is the vice dean of USC-SJTU Institute of Cultural and Creative Industry at Shanghai Jiao Tong University (SJTU). She obtained her Master of Economics in Fudan University and Doctor of Management in Nankai University. Then she worked as a post-doc in Management Science and Engineering at Shanghai Jiao Tong University (SJTU) and in Business Administration at Peking University. She received funding from New Century Outstanding Talent Support Program from Ministry of Education. She was awarded March 8 Red Banner Holder from Shanghai Education System, Best Paper Award from Ministry of Education, First Prize in the National Education Scientific Research Innovation, Outstanding Academic Papers on 4th Globe Communication Forum, Journalism Award at Shanghai, Second Prize in Teaching Achievement at Shanghai, “The Most Popular Teacher Award” of Shanghai Jiao Tong University (SJTU), “The Prominent Teacher Award”, “The Prominent Head Teacher Award”, etc. She led or participated in more than twenty programs, such as the Program of National Social Science Fund Program, Program of Ministry of Education Humanities and Social Science, Key Program of Shanghai Education Committee, etc. She also participated in the brand consulting projects of China Unicom, Microsoft China, SMG, etc.

She has published eleven books and over fifty papers in Public Relation Review, Journal of Quality & Quantity, Communication & Society, Journal of Business Research, Journal of Shanghai Jiao Tong University (Natural Science), Journalism and Communication, Journal of Tongji University, Chinese Journal of International & Communication, Modern Communication, Contemporary Communications, Journalism Review, Dongyue Tribune and other SSCI, CSSCI, EI magazines. Her papers were cited by RDFY many times.