1) Research Projects

- “Antecedents and Consequences of Community-based Trust in Crowdfunding: A Multi-Method and Longitudinal Analysis”: Research Fund for Excellent Young Scientists (RFIS-II), National Natural Science Foundation of China (NSFC) (Jan 2023 – Dec 2024)

2) Book Publications

∙Sunghan Ryu (2024). Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination. London: Routledge. (https://www.routledge.com/Media-and-Entertainment-Industry-Management-How-to-Integrate-Business-and/Ryu/p/book/9781032221212).

∙Sunghan Ryu, Yong Xiang, and Weimin Zhang (Ed.) (2024). Guides to Digital Innovation in the Cultural and Creative Industry. New York: SAGE Publishing. (https://us.sagepub.com/en-us/nam/guide-to-digital-innovation-in-the-cultural-and-creative-industry/book284811).

3) Journal Article & Business Case Publications (Selected)

∙Sunghan Ryu, Keongtae Kim, and Jungpil Hahn (2023). “Crowdfunding Success Effects on Financing Outcomes for Startups: A Signaling Theory Perspective.” MIS Quarterly 47 (3), 1271-1302.

∙Miyeon Jung, Sunghan Ryu, Sangpil Han, and Daegon Cho (2023). “Ask for Reviews at The Right Time: Evidence from Two Field Experiments.” Journal of Marketing 87 (4), 528-549.

∙Miyeon Jung, Sunghan Ryu, Sangpil Han, and Daegon Cho (2023). “When Is the Best Time to Ask Customers for a Review?” Harvard Business Review (February 21, 2023).

∙Sunghan Ryu, Shantanu Dutta, Mark Bergen, and Mark Zbaracki (2023). “Patreon: A New Service And Pricing Strategy for Subscription-Based Crowdfunding.” W31030, Ivey Case Studies, Ivey Publishing.

∙Sunghan Ryu (2022). “ByteDance: TikTok and Douyin in Online Streaming Wars.,” SAGE Business Cases, SAGE Publishing. * SAGE Business Cases Editors’ Choice Awards 2022 (Global Business)

4) Seminars & Talks

∙ “Wearing Both Hats: The Signaling Effect of Playing Dual Roles in Two-sided Platform”, At Nottingham University Business School China, Ningbo, China, Mar 2024.

∙ “Wearing Both Hats: The Signaling Effect of Playing Dual Roles in Two-sided Platform”, At George Mason University, Fairfax, VA, USA, Feb 2024.

∙ “Wearing Both Hats: The Signaling Effect of Playing Dual Roles in Two-sided Platform”, At Shanghai Jiao Tong University, Dec 2023.

∙ “Crowdfunding Success Effects on Financing Outcomes for Startups: A Signaling Theory Perspective”, At University of Nottingham Ningbo China, May 2023.

∙ “Crowdfunding Success Effects on Financing Outcomes for Startups: A Signaling Theory Perspective”, At Copenhagen Business School, May 2023.

∙ “Effects of Outdoor Air Quality on Audience Demand of Movie Consumption Channels”, At Beijing Institute of Technology, Beijing, China, April 2023.