Yi XU
Research Field: Human-Computer Interaction, Applied psychology, Cognitive science
Dr. Yi Xu is an Associate Researcher at USC-SJTU Institute of Cultural and Creative Industry (ICCI) of Shanghai Jiao Tong University. She holds a Ph.D. in Social Psychology from The Chinese University of Hong Kong, a Master’s in Developmental Psychology from Columbia University, and a Bachelor’s in Microelectronics from Fudan University.
Her interdisciplinary research, grounded in psychology, integrates media psychology, communication, and human-computer interaction (HCI) by blending insights from psychology, computer science, design, and sociology to create human-centered technologies. Employing experimental, survey, and data-driven methods, she probes technology’s dynamic influence on human behavior: from processing and sharing information (e.g., misinformation perception and cognitive persistence), to fostering collaboration and cybercultural norms (e.g., Human-AI trust), to connecting communities while amplifying social divides (e.g., digital divide for old adults). This work uncovers tech’s dual potential for empowerment and equity, with over 600 citations since 2020, and invites student collaborations on AI ethics and inclusive design projects.
Her publications appear in high-impact journals like International Journal of Human-Computer Studies (HCI), New Media & Society (communication), Information Processing & Management (information science), and Memory & Cognition (psychology). She has secured funding from the National Natural Science Foundation of China (NSFC), collaborative grants including international partnerships, and social value grants such as Tencent’s Social Value Open Research Program.