Sunghan RYU
Tenured Associate Professor SJTU E-mail: shryu@sjtu.edu.cn

Research Field: IT Innovation in Cultural and Creative Industry / Creative Entrepreneurship (Crowdfunding) / Digital Business & Online Platform Strategy / Digital Marketing & Customer Relationship Management / Business Analytics & Data Science

Research Field:

IT Innovation in Cultural and Creative Industry | Creative Entrepreneurship (Crowdfunding) | Digital Business & Online Platform Strategy | Digital Marketing & Customer Relationship Management | Business Analytics & Data Science

Overview:

Sunghan RYU is an associate professor at USC-SJTU Institute of Cultural and Creative Industry (ICCI) in Shanghai Jiao Tong University (SJTU). He is also a research affiliate at Cambridge Centre for Alternative Finance of Cambridge Judge Business School, Cambridge University. He held visiting professor positions in University of Southern California, US and Warwick University, UK.

Before joining SJTU, he was a postdoctoral fellow at School of Creative Media and Department of Information Systems, College of Business in City University of Hong Kong. He also worked for CJ Entertainment and Media, Knowledge Management Research Center at Korea Advanced Institute of Science and Technology (KAIST), and Korea Institute of Science and Technology (KIST). In addition, he taught at the Inter-School Division, Korea National University of Arts (KNUA) and co-founded an arts education start-up.

He earned his Ph.D. in IT management from College of Business, KAIST. He received a MS in Culture Technology from Graduate School of Culture Technology, KAIST and a BBA from Korea University Business School.

His research and teaching interests include IT innovations in cultural and creative domains and effective IT applications in the entrepreneurial context. His current research interests revolve around 1) crowdfunding and its impacts on creativity and innovation, 2) customer relationship management and digital marketing practices in emerging online platforms, 3) business and community values of coworking spaces in cultural and creative industry, and 4) digital entertainment consumption behavior of young Chinese consumers. At ICCI, he teaches Management Essentials and Management Practices in Cultural and Creative Industry.

He is the author of the book, “Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era” (Routledge, 2019). His research works appeared in top academic journals including Journal of Strategic Information Systems, International Journal of Electronic Commerce, Internet Research, Current Issues in Tourism, Electronic Markets, Arts and the Market, and Electronic Commerce Research & Applications and were presented at prestigious conferences such as ICIS, HICSS, Annual ICA Conference, and AOM Annual Meeting. He is the recipient of the 47th HICSS Best Paper Award, 2020 SJTU Candlelight Award (2nd Prize), and other multiple grants/awards for both research and teaching.