Research Field: Marketing Management; Business Strategy & Management; Data Intelligence & Marketing Technology; Digital Marketing Communication; Art Communication & Management
Dr. Faye Wu received her Ph.D. in communication management from Shanghai Jiao Tong University, MA from New York Institute of Tech, and CPM from New York University.
As a professional academic researcher, as well as general business manager, Dr. Faye WU is focusing on the study of Marketing management, Data intelligence & Marketing technology，and business strategic development with rich experience and inspiration from Beauty and fashion industry, She will commit herself as the bridge to integrate business practice with academic principle, converge eastern and western perspective of culture mix, and revolutionize for being digital.
Books written《Dancing with digital Beauties》and translated《Growing up with Audrey Hepburn》, Articles published on CSSCI journals with topic of Brand management & Marketing communication, Funded projects with communication issues in cultural and creative industry.
Working experience including Deputy General Manager of HERBORIST Cosmetic Ltd in China and Oversea; MKT Head of Elizabeth Arden in China; Head of Consultant for Digital CRM project of LOREAL China LUXE Division, for the innovative digitalization and transformation of brands LANCOME, KIEHLS, BIOTHERM, YUSAI, SHU, YSL, GA, etc.