Faye WU
Research Field: Cultural Industry Management, Brand & Marketing Management, Digital Transformation, Art Communication
Dr. Faye WU received her Ph.D. in communication management from Shanghai Jiao Tong University, MA from New York Institute of Tech, and CPM from New York University.
As a communication academic researcher, brand management professional, and general business manager，Dr. WU Faye is focusing on the study of Brand Management, Marketing Intelligence，and Digital Transformation with rich experience and inspiration from Beauty & Fashion industry. She will commit herself as the bridge to integrate business practice with academic principle, converge eastern and western perspective of culture mix, and revolutionize for being digital.
Books written 《Road to Growth》《Dancing with digital Beauties》and translated《Growing up with Audrey Hepburn》, Articles published on CSSCI journals with topic about Brand Management，Marketing Communication & Digital Transformation , Funded projects with innovation issues in cultural industry.
Working experience including Deputy General Manager of HERBORIST Cosmetic Ltd in China and Oversea; MKT Head of Elizabeth Arden in China; Head of Consultant for Digital CRM of LOREAL China LUXE Division, including LANCOME, KIEHLS, BIOTHERM, YUSAI, SHU, YSL, GA,