2026 SJTU GLOBAL SUMMER SCHOOL |
ICCI Program S0210 Exploring AIGC in Cultural and Creative Industry
（ICCI reserves the right to alterations for courses.）
Course Description
Part of SJTU Global Summer School, “Exploring AIGC in Cultural and Creative Industry” provides international students with unique and in-depth perspectives on cutting-edge applications of AIGC technologies in China’s emerging cultural and creative industry. The curriculum covers modules on scriptwriting and text generation, image and video production, sound creation, and commercialization pathways. Through a combination of theoretical instruction, practical workshops, and exploration of iconic cultural landmarks and leading creative enterprises, students will intensively engage in collaborative and creative AIGC projects.
Beyond technical training of AIGC applications, this course concerns how we can influence AIGC with the distinctive human creativity and aesthetics. This hands-on approach will guide students through the entire creative process—from initial concept to final presentation—enabling them to master the use of AIGC for cross-media storytelling and creative expression. The program is designed to holistically enhance students' interdisciplinary innovation capabilities and cross-cultural collaborative competencies in the digital age.
Highlights
End-to-End Project Experience
The program emphasizes a deep integration of theory and practice, structured around project-based learning. Students gain experience across the entire creative pipeline—from generating text and scripts to producing images and integrated video works — culminating in a complete creative project.
Industry Frontline Immersion
Industry experts share insights and reflections on the interaction between human aesthetics and AIGC creativity triggered by their professional experiences. Through visits to industry pioneers and iconic cultural landmarks, students gain firsthand insight into the latest commercial applications of AIGC, fostering a meaningful dialogue between technology and cultural creativity.
International Team
The course is taught by a team of professors and experts with international education and work experiences, whose expertise spans fields including design studies, computer music, CG animation, and visual effects, ensuring comprehensive and authoritative guidance.
Global Perspective and Creative Collaboration
The program creates a diverse and dynamic environment for exchange through international collaborative tasks, allowing students to experience genuine cross-cultural communication and creative synergy.
Scholarship Opportunities
Application fee waiver: Students coming in groups of 2 or more from your university are eligible for a waiver of the CNY 400 application fee.
Travel and Accommodation Scholarship: Partial flight subsidies and accommodation support are available for outstanding international students departing from overseas.
AIGC Project Awards: Student groups presenting outstanding AIGC projects will be awarded merit-based scholarships based on our lecturers' evaluation.
*Further details to be announced before the program begins.
*ICCI reserves the right of final modification and clarification accordingly.
Instructors
Ting HAN
Tenured professor at SJTU, doctoral supervisor, and a concurrent professor at the Institute of Medical Robotics. Ting Han is a designated "Yangtze River Scholar" young scholar by the Ministry of Education and a distinguished professor of SJTU. He has spearheaded over 10 national and provincial-level projects and undertaken multiple research projects for the Chinese Academy of Engineering, the Ministry of Industry and Information Technology, and Samsung Advanced Institute of Technology in South Korea.
Research Fields: Management & Strategy of Design, User Research & Experience Design, Innovation & Interaction Design
Di LU
Visual Effects Course Senior Advisor of MPA-ICCI Hollywood Film & Television Talent Camp.
Boasting 20 years of industry experience coupled with 6 years of teaching experience at a UK higher education institution, he formerly served as a 3D Visual Effects Supervisor at the renowned UK effects house DNEG (Double Negative).
Contributed to Oscar-winning projects, with two Academy Awards for Best Visual Effects and a BAFTA Award for Best Special Visual Effects, he also worked as an on-set data capture photographer for multiple major Hollywood productions.
Bingbing NI
Professor at SJTU
With over 40 papers published in top-tier international AI conferences, including CVPR, ICCV, NeurIPS (formerly NIPS), ECCV, AAAI, and IJCAI. In 2018, was recognized as one of the 100 Most Influential Chinese AI Scholars worldwide by the leading media outlet XinZhiYuan(New AI Era). Awarded the IBM T.J. Watson Research Center "Global Top 10 Emerging Leaders in Multimedia and Signal Processing" in 2010. Achieved first place in the Activity Recognition competition at the International Conference on Pattern Recognition (ICPR) in 2012, and second place in the Activity Recognition competition at the European Conference on Computer Vision (ECCV) in 2014. Led the team to first place in the 2018 BOT International New Retail Data Intelligence Competition, which attracted 411 professional teams globally.
Research Field: Computer vision, interactive creative new media, machine learning
Zhixin XU
an assistant professor, a composer, sound artist, and scholar in computer music at SJTU
Xu graduated from the University of Cincinnati with a doctorate in Composition. He has performed at prestigious platforms such as the International Computer Music Conference (ICMC) and the Society for Electro-Acoustic Music in the United States (SEAMUS). He is also dedicated to developing music programming languages, promoting the application of computer music technologies, and contributing to commercial music production and education.
Research Fields: Electronic Music Composition, Interactive Music Design, Granular Sound Synthesis, Application of Music Programming in Games, VR environments, and Sound Field Positioning.
Yu WANG
Research Fields: CG & Animation, Technology in Short Video Production, Interdisciplinary Studies across Culture, Image & Industry
Wanjun LU
Appointed Expert and Mentor for Drama in Education at Beijing Normal University
Prior to 2014, Wanjun LU focused on production, operations, and promotion in the performing arts sector, producing Chinese versions of classic musicals such as Mamma Mia! and Cats. Since 2014, she has collaborated with institutions like Beijing Normal University and East China Normal University to promote drama in education among in-service teachers. Dedicated to the creation and practice of youth theatre, she has directed several productions, including China’s first interactive experience play designed to alleviate children’s medical anxiety. She has also undertaken extensive exploration in Drama and Leadership by teaching courses such as “Enhancing On-Camera Presence” and “Public Speaking” for ICCI training programs. Additionally, she has provided coaching in Chinese and English public speaking and leadership presentation skills for executives at Ant Group, SAIC Motor, Lenovo, as well as real estate and technology entrepreneurs.