2025 SJTU GLOBAL SUMMER SCHOOL | ICCI Program S026 Exploring AIGC in Cultural and Creative Industries

(ICCI reserves the right to alterations for courses.)

Course Description

Exploring AIGC in the Cultural and Creative Industries is a comprehensive course designed for international students, focusing on the multimodal applications of generative artificial intelligence (AIGC) technologies in the cultural and creative industries. The course covers modules on text generation, image and video production, sound creation, and commercialization pathways. Through theoretical learning, hands-on experiences, and visits to cultural and creative enterprises, students will enhance their interdisciplinary practical skills and creative literacy.


Highlight

participants will have the opportunity to:

1. Multidisciplinary Integration: Multimodal AIGC content creation across text, images, and sound.

2. Hands-On Practice and Immersive Experiences: Includes visits to Shanghai’s cutting-edge cultural and creative enterprises and popular cultural activities.

3. Commercial Applications: Exploration of AIGC use cases and business prospects in advertising, branding, and film industries.

4. International Team: A team of AIGC experts offering insights to broaden students’ global perspectives.

5. Outstanding students participating in this Summer School will have the opportunity to receive scholarships.


Instructors

Ting HAN

Tenured professor at SJTU, doctoral supervisor, and a concurrent professor at the Institute of Medical Robotics. Ting Han is a designated "Yangtze River Scholar" young scholar by the Ministry of Education and a distinguished professor of SJTU. He has spearheaded over 10 national and provincial-level projects and undertaken multiple research projects for the Chinese Academy of Engineering, the Ministry of Industry and Information Technology, and Samsung Advanced Institute of Technology in South Korea.

Research Fields: Management & Strategy of Design, User Research & Experience Design, Innovation & Interaction Design

Liang YUAN

Tenured professor at SJTU. Yuan received his PhD in Electrical and Computer Engineering from the Ohio State University in 2011 and was selected for the National High-Level Talent Program in 2014. He serves as an Associate Editor for the internationally renowned journal Displays and is a committee member of the Robotics Professional Committee of the Chinese Association of Automation and the Intelligent Robotics Committee of the Chinese Association for Artificial Intelligence.

Research Fields: Computer Vision & Image Processing, Intelligent Robotics, Metaverse Technology

Zhixin XU

an assistant professor, a composer, sound artist, and scholar in computer music at SJTU. Xu graduated from the University of Cincinnati with a doctorate in Composition. He has performed at prestigious platforms such as the International Computer Music Conference (ICMC) and the Society for Electro-Acoustic Music in the United States (SEAMUS). He is also dedicated to developing music programming languages, promoting the application of computer music technologies, and contributing to commercial music production and education.

Research Fields: Electronic Music Composition, Interactive Music Design, Granular Sound Synthesis, Application of Music Programming in Games, VR environments, and Sound Field Positioning.

Yu WANG

a Senior Multimedia Engineer in Computer and Information Technology Application at SJTU. Graduated from Tokyo University of Technology with a master's degree in Multimedia Science and a specialization in CG animation creativity and technology, he is a student of Dr. Mitsuru Kaneko, the father of Japanese computer graphics and Oscar winner. He has co-created the animation IP project “Guru Guru” with Kaneko Mitsuru and the director of “Friends”, and co-designed the animation characters with Seki Shuichi, a leading designer of Osamu Tezuka Studio in Japan.

Research Fields: CG & Animation, Technology in Short Video Production, Interdisciplinary Studies across Culture, Image & Industry

Meng ZHANG

a leading AIGC researcher at the School of Media and Communication of SJTU. Graduated from USC-SJTU Institute of Cultural and Creative Industry, he has been serving as an instructor for AIGC workshops and directed multiple award-winning AIGC films at national and provincial levels. As a video director and strategist for cultural media companies for over a decade, he won the gold medal in the cultural and creative track of the "Challenge Cup" National Entrepreneurship Competition and was recognized as a Shanghai Entrepreneurial Talent.

Jun WANG (Guest Speaker)

Jun Wang is the Vice President of Visual China Group and an industry mentor at USC-SJTU Institute of Cultural and Creative Industry. Graduated from SJTU with a doctoral degree, he oversees the company solutions business, leading the development of the "Visual+" value-added service system, which offers comprehensive solutions for visual content creation and management. He spearheaded the development of the fully proprietary visual digital asset management cloud service product, VDAM, serving over 200 government departments, media outlets, and enterprises.