Faculty

ICCI PhD Supervisors Introduction

Zhou Bin
Professor
Director, Institute of International Communication of Chinese Calligraphy Culture.
Chairman, United Association of Calligraphy, NGO Associated with the United Nations Department of Public Association

Research Field:

  1. Chinese calligraphy creation
  2. Chinese calligraphy documentation
  3. Cross-cultural psychology in Chinese calligraphy
  4. International communication of Chinese calligraphy

Professor Zhou Bin obtained his Ph. D. degree in Literature from East China Normal University and his post-doctoral degree in Calligraphy Documentation from Zhejiang University. He is currently Director of Institute of International Communication of Chinese Calligraphy Culture, Chairman of United Association of Calligraphy and NGO Representative to the United Department of Public Association.

Since 1993, Professor Zhou has received numerous awards including the Outstanding Contribution Award for International Communication of Chinese Language and Culture as well as the Calligraphy Art Award. His theses on calligraphy have won awards in the Global Calligraphy Forum. Professor Zhou is Editor-in-Chief of the Dictionary of Contemporary and Modern Calligraphers and Calligraphy Evaluation & Appreciation. He is also a co-author of Calligraphy – A Self-taught Course, College Calligraphy Course Book and A Brief History of Calligraphy.

As a prestigious professor and artist, Professor Zhou Bin is dedicated to international exchange of calligraphy culture and cross-cultural communication, with a mission to break down cultural and language barriers and connect people from different backgrounds around the world through calligraphy, one of the world’s long and great artistic traditions. He leads the first calligraphy class in the United Nations Headquarters and was praised by the former UN Secretary-General Ban Ki-moon as a “Master of Calligraphy” and an “Ambassador for Calligraphy”. Professor Zhou has held series of lectures and exhibitions across the East and West, including United Nations, Columbia University, New York University, State University of New York, University of California, The New School, State University of Pennsylvania, State University of San Diego, Humboldt University in Germany, Catholic University in Peru, Asia Society, China Institute, as well as institutions in Asia, Europe and America. His calligraphy textbook is adopted across the globe.

As an important envoy in international calligraphy education and cross-cultural communication, Professor Zhou has created a great impact with his academic activities to build a bridge of mutual understanding and mutual appreciation.

Wen-shing HO
Tenured Associate Professor
E-mail: drho@sjtu.edu.cn
Phone: +86-34205062

Research field:

  1. Musical notation to digital cinema
  2. Jazz improvisation to film direction and conception
  3. Raw metadata recording technology
  4. Interactive cinema and Augmented reality
  5. Media landscape of civilization
  6. Narrative Film Direction and Script Writing
  7. Soundscape for Screen Expression

Dr. Wen-Shing Ho is a filmmaker and academic. Her experiences with multidisciplinary art works (Film, Music, and Dance) have allowed her to cultivate an interest in oriental aesthetics, and have involved collaborative projects with Singapore Odyssey Dance Theater, UK Evolving Moving Dance Company, and Toho Film Studio.  Dr. Ho’ films have garnered acclaim through screenings at most prestigious film festivals and at venues such as the Smithsonian in Washington D.C. and Singapore National Gallery Theater. According to the VARIETY, Dr. Ho’s film “TAKAO DANCER offers a refreshingly playful break from cinematic storytelling conventions.”

Dr. Ho received the Doctor of Science from Global Information and Telecommunication Studies at Waseda University in Tokyo Japan, the graduate credits in Film Music at Tisch School of the Arts, New York University and a Master of Fine Arts in Film and Electronic Media at School of Communications, American University in Washington, DC. Dr. Ho was assistant professor at the Department of Performing and Fine Arts, DeSales University, USA (2001-2004) the School of Art, Design and Media, Nanyang Technological University, Singapore (2005-2010). She frequently acted as a visiting professor/artist, most notably at NYU Tisch Asia, Shanghai Conservatory of Music, China Academy of Fine Arts, and FAMU (Czech National Film-Art-Music University of Performing Arts and Theater, Department of Cinema and Photography).

Sunghan RYU
Assistant Professor
Email: shryu@sjtu.edu.cn
Phone: +86-34205062

PhD Supervisor for international students and students from Hong Kong, Macao & Taiwan areas only

Research Field:

  1. IT Innovation in Cultural & Creative Industry
  2. Creative Entrepreneurship (e.g., Crowdfunding)
  3. E-Business & Digital Platform Strategy
  4. Digital Marketing & Customer Relationship Management (CRM)
  5. Knowledge Management

Overview:

Dr. Sunghan RYU received a Ph.D. in IT management from the College of Business, Korea Advanced Institute of Science and Technology (KAIST), a MS in Culture Technology from the Graduate School of Culture Technology, KAIST and a bachelor degree from the Korea University Business School.

His research and teaching focus on understanding how IT innovation transforms business activities and organizational practices in cultural and creative industries.

Before joining ICCI, he worked as a Postdoctoral Fellow at the Department of Information Systems, City University of Hong Kong. He also worked for CJ Entertainment and Media, KAIST Knowledge Management Research Center, and Korea Institute of Science and Technology (KIST). In addition, he taught at the Inter-School Division, Korea National University of Arts (KNUA) and co-founded an arts education startup.

Faculty Introduction

Baizhu CHEN
Professor of Clinical Finance and Business Economics
USC Co-Academic Director ICCI
Email: baizhu.chen@marshall.usc.edu

Research Field:

  1. Economics
  2. Business Economics
  3. Macroeconomics
  4. International Economics

Overview:

Baizhu Chen studies macroeconomics and international economics, with an emphasis on China. His work has been published in the Journal of Peace Research, European Journal of Political Economy, China Economic Review, Applied Financial Economics, Social Choice and Welfare, and Journal of Macroeconomics.

He is Senior Researcher at the Institute of Finance and Banking at the Chinese Academy of Social Sciences, chief economist of Sino-Century Capital, a VC firm in Shanghai, and former president of the Chinese Economists Society.

He is academic director for Marshall’s GEMBA program, and a recipient of the Golden Apple Award.

website: http://www.marshall.usc.edu/faculty/directory/baizhuchen

David CRAIG
Clinical Assistant Professor
E-mail: davidcra@usc.edu

Research Field:

  1. IDEA
  2. Media Industries
  3. Production Studies

Overview:

Professor Craig is a multiple Emmy Award-nominated producer and former programming executives at A&E and Lifetime Television. Over the past three decades, he has produced over 30 projects, including 100+ hours of television, that included films, television movies, mini-series, and drama series, web series, graphic novels, and stage productions.

He holds a Masters in Cinema Studies from NYU (2004) and a doctorate in Education from UCLA (2014). His doctorate considered the critical, cultural, and pedagogical history of LGBT-themed, made-for-TV movies from That Certain Summer (1972) to The Normal Heart (2014).

Professor Craig has spoken on numerous panels media conferences including Transforming Hollywood 5, Silicon Beach LA, and E2: The Evolution of Entertainment Conference. He guest lectures and participates in executive training for numerous organizations and other institutions, e.g., Shanghai Media Group, Jiangsu Broadcasting, and more.

http://annenberg.usc.edu/faculty/communication/david-craig

Shantanu DUTTA
Dave and Jeanne Tappan Chair in Marketing, and Professor of Marketing
USC Academic Director ICCI
E-mail: sdutta@marshall.usc.edu

Research Field:

  1. Strategic Marketing
  2. 1. Marketing

Overview:

Shantanu Dutta is an expert on strategic marketing, especially in high technology markets. He also studies how firms use distribution, partnerships, and value pricing to build competitive advantage.

His research has been published in leading marketing, economics, and management journals, including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of Law and Economics, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He serves on the editorial board of the Journal of Marketing Research and Marketing Science.

http://www.marshall.usc.edu/faculty/directory/sdutta

Ben LEE
Clinical Professor of Communication
USC Co-Director of ICCI New Media Management Research Center
E-mail: bblee@usc.edu

Research Field:

  1. Economics and Entrepreneurship
  2. IDEA
  3. Marketing Research
  4. Organizational Communication
  5. Research Methods

Overview:

Ben Lee earned his Ph.D. from USC Annenberg in 2005, and now serves as a Clinical Professor. His primary instructional duties involve teaching with fellow faculty (Dr. Daniela Baroffio, Dr. Mathew Curtis, Dr. Brad Shipley, and others) in the Communication Management graduate capstone courses.

In the Communication Management program, Lee also serves as the Associate Director. In this role, he acts as the equivalent of a chief operational officer – coordinating faculty efforts with key staff functions in admissions, academic advisement, and career development, as well as supporting faculty in their building of rigorous and quality learning experiences for students.

As a scholar and practitioner, Lee is intensely curious about human performance – how individuals and organizations survive and thrive, especially in volatile and uncertain environments. He has studied why people hold losses in bear markets and how not to do that, as well as how people make sense of finances in today’s increasingly turbulent environments. In the same thrust, he has advised entrepreneurial ventures (wealth management, media and entertainment, mobile applications, fashion, premium food retail, and others) on strategy and execution. He cares deeply about his students’ professional success, mentoring many during crucial points in their careers.

http://annenberg.usc.edu/faculty/communication/ben-lee

Francis Pereira
Associate Professor of Clinical Data Sciences and Operations
E-mail: fpereira@marshall.usc.edu

Research Field:

  1. Data Sciences
  2. Operations

Overview:

Dr. Francis Pereira received his Ph.D. in Political Economy and Public Policy from the University of Southern California. He has published over 15 articles in such prestigious journals as the Journal of Communications Networks.

Now he serves as Associate Professor of Clinical Information and Operations Management, Marshall School of Business, University of Southern California. He also used to be Director of Institute for Communications Technology Management. As a research director, he was responsible for the supervision of research design of all projects, grant applications and sponsor management, as well as being Principal Investigator in applied proprietary research for corporate sponsors. Acted as primary liaison with corporate sponsors

http://www.marshall.usc.edu/faculty/directory/fpereira

Sha YANG
Professor of Marketing
E-mail: shayang@marshall.usc.edu

Research Field:

  1. Choice Modeling
  2. Interdependent Consumer Decisions
  3. Online Advertising
  4. Social Network
  5. Bayesian Methods

Overview:

Sha Yang’s research focuses on modeling consumer purchase behavior and market competition. Her recent research interests include search engine advertising and social network. She is a leader in developing models with sophisticated interactions among consumers and firms, and is a pioneer in introducing Bayesian methods into estimation of such interactions.

Professor Yang has published more than 20 articles, and serves on the editorial board of Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. Professor Yang has collaborated with many companies including Visa, Miller Brewing Company, HP, Pepsi Co., CBS, TNS, McCann Ericson, epinions.com, Taobao.com and China Mobile.

http://www.marshall.usc.edu/faculty/directory/shayang

Yan GE
Professor, Ph.D. Supervisor
E-mail: yge@sjtu.edu.cn

Research Field:

  1. Communication Behavior
  2. Media Organization
  3. Art History and Archaeology

Overview:

Yan GE received his B.A. degree from Northwest University, China, and his Master of Art Theory degree from Chinese National Academy of Arts. From the University of Pittsburgh (U.S.), he received his M.A. and Ph.D. degrees in Art Archaeology. He also holds a master degree in information science.

Yan GE has served in Chinese National Academy of Arts, Birmingham Museum of Art, Philadealphia Museum of Art, Boston College, Jupiter Media Metrix, Shenzhen University, and Shenzhen Graduate School of Tsinghua University. His research interests mainly focus on communication behavior, media organization and art history and archaeology.

http://smd.sjtu.edu.cn/teacher/detail/id/2

Shaoqing HUANG
Associate Researcher
E-mail: sqhuang@sjtu.edu.cn

Research Field:

  1. Comparative Economics
  2. Public Economics
  3. Industrial Economics
  4. Development Economics
  5. Political Economics

Overview:

Shaoqing HUANG received his BA in Law from Nankai University, MA in Economics from Peking University, and Ph.D. in Economics from Graduate School of Chinese Academy of Social Science. He is also the Member of the Council of Shanghai Economic Society. His research fields include Comparative Economics, Public Economics, Industrial Economics, Development Economics, and Political Economics. His investigations and researches have obtained many institutions’ grants, such as Academy of China Development Bank, the National Foundation of Social Science, and Shanghai Institute of Finance & Law. He gives lessons to the undergraduate and graduate, teaching Chinese Economy, Topics of Chinese Economy, and Intermediate Microeconomics.

http://www.acem.sjtu.edu.cn/faculty/huangshaoqing.html

Ouchul HWANG
Visiting Professor
E-mail: hwangouchul@sjtu.edu.cn
Tel: +86-21 34205062

Research Field:

  1. Traditional Creative Practices: Painting, Drawing, and Sculpture
  2. Integrated Art Practices focused on Convergence of Art, Science and Technology
  3. Digital Filmmaking and Technology Practices for Narrative Story
  4. Exploring Cinematic Arts Language through Visualization Practices
  5. Effective New Media Form Practices of Regeneration of Cultural Heritage

Overview:

Filmmaker, Writer, Painter, Sculptor, and Poet

Inspired by his father, Hwang took up painting, drawing, writing, and reading great literature in his earliest childhood. He graduated from the Faculty of Fine Arts of the Seoul National University and has graduate credits from New York University and MFA at the School of Art and Design at Pratt Institute, USA. He completed the Doctor of Science program from graduate school of Global Information and Telecommunication Studies at Waseda University in Tokyo Japan. He is a prolific and influential painter, sculptor and poet who have created over 2000 works, many acknowledged as pinnacles. They include abstract paintings, drawings, calligraphy, sculptures, ceramics, illustrated children’s books, poetry and imagery, including ‘Painter’s Dream’, ‘A King of No Kingdom’, and the full-length screenplays ‘Tear, Love, Smile’, ‘I am Beautiful’, ‘November’, ‘Too Late Beach’ and ‘I Mean It’.

His work is noted for its sensory components and often reflects the activities, dreams and turbulence in his own life. During his many travels he was influenced by different kinds of people, developing a brilliance and maturity of style that encompasses the light and gracefulness along with the dark and passionate. Hwang’s works have been presented at exhibitions in various galleries and museums. His works are widely collected by museums, galleries and private collectors. Hwang also created films such as ‘I Mean It’, ‘A Talk’, ‘Nothing is Something’, ‘Water’, ‘The King My Father’, ‘Thief’, ‘Vincent’, and ‘Takao Dancer’. His film project ‘I am Beautiful’ was an official selection at the 2010 Taipei Golden Horse Film Festival. The World’s Renown film magazine VARIETY Tokyo Film Review says “…the directors’ restless imaginations keep “Takao Dancer” from becoming the over- familiar romantic meller its plot basics would suggest. The tone unpredictably lurches from farce to thriller and beyond. While Hwang’s colorful abstract paintings are perhaps the most conspicuous visual element in a presentation that often verges on cinematic collage,..” His film <Takao Dancer> received ‘Best Foreign Film Award’ at Heritage Film Festivals IDOLS Sofia Bulgaria 2015. As a writer/director, his new film <VINCENT> produced in Hangzhou, China 2015, has been world widely appreciated in many international film festivals such as ‘In Competition’ at The 9th Padova River Film Festival Italy, ‘Nominated as best short film world cinema’ at Norway-Tamil Film Festival 2015 Norway, ‘Official Selection’ at A Long Week of Short Films Festival, Shanghai China 2015.

His influence is profound. His interests and research continue to flourish in painting, drawing, sculpture and filmmaking. He taught art and filmmaking in many universities including Nanyang Technological University, Singapore, and Seoul National University, South Korea. He is currently a director of SNOWMAN PICTURES.

Jinzhang JIANG
Vice Dean, Professor, PhD Supervisor
E-mail: jinzhangphd@163.com

Research Field:

  1. Area of Journalism and Communication: New Media Management, Media Management, Internet Economics
  2. Area of Management Corporate Strategic Management, Human Resource Management, Knowledge Innovation and Culture Industry Management

Overview:

Jinzhang JIANG is an innovative scholar and educator who values interdisciplinary learning. His teaching and research mainly focus on two areas: journalism & communication and management. He earned a BA in Economic Management from China Radio and Television University. After receiving his Master of Engineering Management degree from Nanjing University of Aeronautics and Astronautics, he earned his Ph.D. in Management from Nanjing University and later spent years as a Post-Doctoral Fellow there. He got professional trainings from The School of Business at Montclair State University about “Securities, Futures and accounting”, Statistical Analysis from SPSS and research methods from Nobel Prize Economics winner Lawrence R. Klei and Andrew Michael Spence.

He served as a director of General Machinery Plant and Rolling Mill Factory in Jinhu County (Jiangsu province), Council of Jiang Su Economic Planning, Department of Jiangsu Securities Financial Service and China Economic Development Trust Investment Company. His also worked as chief executive for companies including Nanjing Fuxiang Real Estate Company, Jiangsu Wangyuan Company, Shanghai Guangtai Investment Company, DAQO Group.

http://smd.sjtu.edu.cn/teacher/detail/id/5

Xun LIN
Professor, Ph.D. Supervisor
E-mail: xlin@sjtu.edu.cn

Research Field:

  1. Artistic theory
  2. Culture and Design Theory
  3. Arts and Aesthetic Research of Cross-cultural and Cross-disciplinary

Overview:

Professor LIN holds three degrees (B.A., M.F.A. and Ph.D.) and is a Visiting Research Fellow of ULITA-An Archive of International Textiles of University of Leeds (2014-2017). He serves as a member of the International Committee of International Textiles and Costume Congress (TTCC), a member of the International Refereeing Panel for Monographs in the Ars Textrina series.

Professor LIN’s research interests cover cultural and historic aspects of design worldwide. He is particularly interested in structural features or characteristics exhibited in all forms of decorative art and design. Subject areas include symmetry, Culture and Design Theory, regular patterns and tiling, periodic design. His research perspectives are based on cross-cultural and cross-disciplinary subjects. He has extensive experience as an expert on Digital Media Art. He supervises several Master Dissertations and Ph.D. Dissertations.

http://smd.sjtu.edu.cn/teacher/detail/id/14

Lin LU
Associate Professor
E-mail: lulin@sjtu.edu.cn

Research Field:

  1. Knowledge Management
  2. Human Resource Management
  3. Cross-cultural Management

Overview:

Lin LU (Ph.D., City University of Hong Kong) is an Associate Professor of management. Her research interests include knowledge management, conflict, and innovation. She has been a visiting scholar to the Sloan School of Management, MIT. She has published in international journals including Asia Pacific Journal of Management, Knowledge Management Review, Management and Organization Review, International Journal of Conflict Management, and International Journal of Hospitality Management. She served as a member of the Editorial Review Board for MOR.
Her research interests mainly focus on knowledge management, conflict management, and cross-cultural Study. She teaches courses in the field of Management, among which are Human Resource Management, Organizational Behaviors, Cross-cultural Management, Communication, Compensation Management, etc.

http://www.acem.sjtu.edu.cn/faculty/lulin.html

Shougui LUO
Professor, PhD Supervisor
E-mail: sgluo@sjtu.edu.cn

Research Field:

  1. Urban and Regional Economics
  2. Industrial Development
  3. Technology Innovation

Overview:

Shougui LUO is the Dean of Applied Economics, a professor on urban and regional economics and industrial development such as industry evolution and industry structure. He received his Doctoral Degree from Department of Urban and Resources, Nanjing University and post-doctor from School of Management, Fudan University. He once went to The University of Sheffield and California State University, Northridge as a visiting scholar. He gives lessons to graduate student and undergraduate, including regional economics, industrial economics, management economics, and principles of economics.

http://www.acem.sjtu.edu.cn/faculty/luoshougui.html

Titus LEVI
Associate Professor
Email: TitusLevi@sjtu.edu.cn

Research Field:

  1. Media Economics,Industrial Organization, Applied Microeconomics, Law Economics and Organizations, Nonprofit Organizations
  2. Specific expertise in the radio industry, impact of regulation on media systems and industries, diffusion of technologies

Overview:

Dr. Titus Levi received a Ph.D. in economics (UC Irvine) with a focus on the radio industry, media, and policy. His work experience includes extensive involvement in music, as an events producer and promoter with the California Outside Music Association and the Los Angeles Festival, a radio program producer and host with KUSC-FM and KPFK-FM, a writer for Downbeat, LA Weekly, Option (contributing editor), and Keyboard magazine (“Discoveries” new talent column). He has also served as a consultant for Interep, The City of Los Angeles Cultural Affairs Department, The Durfee Foundation and The Center for Creative Innovation, among others.

Sunghan RYU
Assistant Professor
Email: shryu@sjtu.edu.cn
Phone: +86-34205062

Research Field:

  1. IT Innovation in Cultural & Creative Industry
  2. Creative Entrepreneurship (e.g., Crowdfunding)
  3. E-Business & Digital Platform Strategy
  4. Digital Marketing & Customer Relationship Management (CRM)
  5. Knowledge Management

Overview:

Dr. Sunghan RYU received a Ph.D. in IT management from the College of Business, Korea Advanced Institute of Science and Technology (KAIST), a MS in Culture Technology from the Graduate School of Culture Technology, KAIST and a bachelor degree from the Korea University Business School.

His research and teaching focus on understanding how IT innovation transforms business activities and organizational practices in cultural and creative industries.

Before joining ICCI, he worked as a Postdoctoral Fellow at the Department of Information Systems, City University of Hong Kong. He also worked for CJ Entertainment and Media, KAIST Knowledge Management Research Center, and Korea Institute of Science and Technology (KIST). In addition, he taught at the Inter-School Division, Korea National University of Arts (KNUA) and co-founded an arts education startup.

Zhanzhong SHI
Professor, PhD Supervisor

Research Field:

  1. Industrial Economics
  2. Strategic Management
  3. Investment and Capital Operation

Overview:

Zhanzhong SHI is a professor of strategic management and economics. He holds a BA in Economics from Zhejiang University, an MA and Ph.D. in Economics from Fudan University. He had been an experienced and credentialed consultant of both strategic management and investment management for many years. Currently he teaches Economics and Strategic management in Aetna Management School, during that period of time, he was invited to work as a consultant at the Research Development Center of the State Council and the Macro-Economy Institute of the National Development and Reform Commission.

His formal academic work focuses on Industrial Economics, Technological Economics, Strategic Management, Investment and Capital Operation. He writes for the general public in more than 40 Chinese and international newspapers and magazines. He has published two academic books. He has hosted more than ten projects sponsored by Shanghai Municipal Government, the State Council and many other provinces.

http://www.acem.sjtu.edu.cn/faculty/shizhanzhong.html

Meixia TAO
Professor, PhD Supervisor

Research Field:

  1. Wireless Communication Networks
  2. The New Generation of Mobile Communication Technology

Overview:

Meixia TAO received her B.Sc. from Fudan University and Ph.D. from Hong Kong University of Science & Technology. Professor TAO’s research is in the area of wireless communications and networks. She is particularly interested in problems of design, analysis and optimization related to physical layer (PHY) and interaction among PHY and upper layers in wireless communication networks. Her current research interests include: cooperative and relay communications, physical layer network coding; interference networks; wireless resource allocation and physical layer security. She is the recipient of the IEEE Heinrich Hertz Award for Best Communications Letters and Outstanding Young Scientist Fund in 2013 and also the recipient of the Best Paper Award in the International Conference on Wireless Communications and Signal Processing (WCSP) in 2012.

http://iwct.sjtu.edu.cn/Personal/mxtao/

Haoqing WANG
Associate Professor
E-mail: pearlwang@sjtu.edu.cn

Research Field:

  1. Internet and New Media Communication
  2. Urban Marketing
  3. Creative City

Overview:

Haoqing WANG has extensive working experience in media management, multinational corporate communication and creative communication fields before she joined SJTU. At present, she is a visiting scholar at Harvard Kennedy School of Government (U.S.), and her research focuses on creative urban planning and cultural creative industry development, including Internet and new media communication, urban marketing, creative city and so on.

In 2010 Shanghai World Expo, she acted as the Creative Director and Press Spokesman of China pavilion. She has published a variety of books, such as The Road to Interactive Innovation, Spirit of Enterprise and Strength of Entrepreneurship.

http://smd.sjtu.edu.cn/teacher/detail/id/55

Hongkai XIONG
Professor, PhD Supervisor

Research Field:

  1. Informatics and Coding
  2. Signal Processing
  3. Multimedia Communication and Networking
  4. Computer Vision
  5. Machine Learning

Overview:

Hongkai XIONG received his Ph.D. from Shanghai Jiao Tong University. His research interests concentrate on signal processing, multimedia communication and networking, computational photography, computer vision, bioinformatics, and machine learning. He has earned many awards and honors, including National Science Fund for Distinguished Young Scholars, Shanghai Youth Science and Technology Talent and 1st Award of Shanghai Technological Innovation and so on. He is also the recipient of New Century Excellent Talents in University, Ministry of Education in 2009.

http://icne.sjtu.edu.cn/info/1063/1077.htm

Mingyang YU
Professor, PhD Supervisor
E-mail: myyu@sjtu.edu.cn

Research Field:

  1. Brand Strategy and Management
  2. Enterprise Development Strategy and Marketing Management
  3. Advertising and Public Relations

Overview:

Mingyang YU received his BS in Philosophy from Zhejiang University, MS in Economics from Fudan University, Ph.D. in Marketing from Fudan University and his Post Doctoral Education(I) in Marketing from Fudan University and Post Doctoral Education(II) in Marketing from Beijing University. He has earned awards for national wide best selling books, national wide academic achievements, and outstanding contributions for social science. In addition, he is also the Academician of International Information Academe of the UN.

His current research and interests include brand and brand building, brand crisis management, brand innovation and global brand management. He is the author of 130 articles and 68 books and his wide accepted theories include: the theory of brand life-time, the evaluation model of brand extension, the interaction structure of advertising and public administration, the theory of core concept image of public relations. His courses are opened for Doctoral students, Postgraduate students, University students, EMBA, MBA, Government Officers, CEO programs, which include Brand Strategy and Management, Advertising and Public Relations, Competitive Strategy, and Marketing Management.

http://www.acem.sjtu.edu.cn/faculty/yumingyang.html

Yi XU
Assistant Researcher
Email: xyphoebe@sjtu.edu.cn
Tel: +86-21-34205062

Research Field:

  1. Social and Cultural Psychology
  2. Media Psychology

Overview:

Dr. Xu graduated from Chinese University of Hong Kong with Ph.D. in psychology. Before that she got her Bachelor Degree from Fudan University in Microelectronics Engineering and Master Degree from Columbia University in Developmental Psychology.

Her primary research involved social and cultural psychology, which is partially inspired by her multi-culture experience, born in Shanghai, studied and worked in New York, Singapore and Hong Kong. This line of research explores the adjustment of multicultural environment; culture change in particular how Chinese culture change; social behavior in online media; and how social relationship such as trust influence people economic behavior, health as well as prosocial behaviors.

Besides, she  extend her research  to media psychology – an applied direction as a behavioral science seeking to understand how media and the growing use of technology factor into how people perceive, interpret, respond and interact in a media rich world, especially, with cultural perspective. she uses traditional psychology research method, experimental, survey, as well as big-data tools, such as Google Ngram, which was used in one of her published papers on cross-temporal analysis of Chinese culture change.

Yi XU
Professor
Executive Director of Joint Research Center for National Image, Urban Culture and Innovation
Email:  xujian@sjtu.edu.cn

Research Field:

  1. Cultural Research
  2. Communication
  3. Jurisprudence
  4. Politics

Overview:

Jian XU earned his B.A. from Fudan University, Master of Laws and DBA from Shanghai Jiao Tong University. His research areas mainly focus on media law, new media, national image and global communications.

Wenjun ZHANG
Dean, Professor, PhD Supervisor
E-mail: zhangwenjun@sjtu.edu.cn

Research Field:

  1. Digital Video Coding and Wireless Transmission
  2. Multimedia Semantic Processing and Intelligent Video Surveillance

Overview:

Professor Wenjun ZHANG is a Fellow of IEEE. His main research fields are digital video coding and wireless transmission, multimedia semantic processing and intelligent video surveillance. He is the chief scientist of the Chinese National Engineering Research Center of Digital TV (NERC-DTV) and the national research and development project of next generation television technologies. He is also the chairman of Future Broadcast Television Initiative (FOBTV) Management Committee.

Professor Wenjun was one of the main contributors to the Chinese Digital Television Terrestrial Broadcasting Standard (DTMB) issued in 2006. He successfully led the team to develop the first Chinese HDTV prototype system in 1998. Prior to that, he worked as a post-doctoral fellow at Philips in Nuremberg, Germany, where he was actively involved in developing HD-MAC system. He received his M.S. and Ph.D. degree of electronic engineering in Shanghai Jiao Tong University in 1987 and 1989 respectively.

http://www.seiee.sjtu.edu.cn/seiee/list/813-1-20.htm